We believe the NFT landscape today is very enticing for any artist to enter. If we ignore the unrealistic price tags some NFT sales are making, we are left with a compelling distribution format, allowing musicians to capture more value.

Less intermediation

The logic of blockchains is that once you purchase an NFT, it is entirely yours, just like when you buy books or sneakers in the real world.

More granular price tiering

Ad-based models generate revenues regardless of the fan’s enthusiasm level. NFTs allow creators to offer superfans premium items.

Empowering communities

NFTs change creator economics by making users the owners, thereby reducing customer acquisition costs to near zero.